Business Cultural Etiquette and Its Impact on Profitability

On November 29, 2017, the Central Florida International Trade Office partnered with Gardner-Mathews Travel Concierge to host “Business Cultural Etiquette and Its Impact on Profitability. Aiyana Mathews, John West, and Ramin Asgard shared their first-hand experiences in Japan and the Middle East. They spoke about how culture impacts business relationships, productivity, and profits. They provided examples are what not to do and outcomes of cultural faux pas.